The Art of Creating Eye-Catching Videos: Tips and Tricks from a Chicago-Based Artist


Welcome to my blog, fellow art enthusiasts! As an artist based in Chicago, I’ve been making art videos on YouTube and TikTok for a little over two years now. During this time, I’ve learned a lot about what makes a video visually appealing and engaging for viewers. In this blog post, I want to share with you some tips and tricks I’ve picked up along the way that can help take your art videos to the next level.

Section 1: Lighting Matters

One of the most important things to consider when creating an art video is lighting. Regardless of whether you’re using your phone or a high-end camera, good lighting is essential for getting high-quality footage. Natural light is always the best choice if you can get it, but if you’re filming indoors or at night, you’ll need to invest in some lighting equipment.

When setting up your lighting, make sure the light source is behind your camera and shining onto your subject. This will help eliminate shadows and ensure that your art is well-lit and easy to see. If you’re filming a process video, make sure to move the camera around to capture the different angles of your work, and don’t forget to adjust the lighting accordingly.

Section 2: Sound Quality Matters, Too

While good lighting is important, don’t forget that sound quality matters, too. If your video has poor audio, viewers are likely to lose interest quickly and move on to the next video. To ensure that your audio is clear and easy to hear, invest in a good microphone. There are plenty of affordable options available that will significantly improve the sound quality of your videos.

Another thing to keep in mind is the background noise. If you’re filming in a noisy environment, try to minimize the noise as much as possible. If that’s not possible, consider adding some background music to your video to help mask any unwanted noise.

Section 3: Keep it Short and Sweet

Finally, when it comes to art videos, it’s important to keep them short and sweet. Attention spans are short these days, and if your video is too long, viewers are likely to lose interest. Try to keep your videos under three minutes whenever possible, and don’t be afraid to edit out any unnecessary footage.

Remember, creating art videos should be fun and enjoyable, so don’t put too much pressure on yourself. Use these tips as a guide, but don’t be afraid to experiment and find what works best for you.


Thanks for reading, everyone! I hope you found these tips helpful and that they inspire you to create some amazing art videos. If you have any other tips or tricks, feel free to share them in the comments below. And if you’re interested in learning more about art video creation, check out the classes I offer on my website.